Undercurrent is a brand consultancy and design business. We create engaging brand experiences for both internal and external stakeholders. We're creative problem solvers ensuring organisations are in touch with their brands by using strategic and creative skills.
We've helped our clients with all types of business issues: launching new products or services; developing compelling brand stories; helping them rise to the next stage of development; bringing them to life through effective communications, experiences and environments; ensuring that management and staff are motivated and excited by their brand and helping under-performing brands to reinvent themselves.
Whatever the business issue, being able to differentiate from competitors and maintain relevance to audiences is the key to business success.
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Refreshed Visual Identity for CBS Outdoor
Following extensive collaboration with the International Marketing teams, we have refreshed the CBS Outdoor brand identity guidelines. The guidelines not only reflect a new streamlined ‘look & feel’, but also explain how the visual language should be applied to external, internal and campaign materials. The new approach seeks to achieve consistency of application without restricting creative expression across marketing and campaign materials. CBS Outdoor teams now have the tools to create communications which are not only on-brand, but which can be tailored to specific audience sectors, while capturing the spirit of a specific campaign. -
Reed in Partnership Implementing the Work Programme
The Coalition Agreement of 12 May 2010, set out a number of major welfare to work reforms. Delivery partners were invited to pitch to deliver the core integrated program. Reed in Partnership are delivering the program in West London. We created a visual language for the Reed in Partnership campaign, which has been translated across all printed materials and work environments. The visual language incorporates a Work Program identifier and an iconographic style, which seeks to engage and communicate the diverse Reed in Partnership offer to internal and external audiences. -
Fuze CD launch
Fuze, a young boy band from East London, is a powerhouse of talent, full of fun and great to watch. The band has played at many gigs, and regularly appears at The Bridgehouse 2 in the Docklands.
Fuze approached us to create a brandmark for the band and design the CD cover for their very first CD, ‘That’s what she said’, due to launch in May 2011. The album is also available for download.
