For agencies
senior strategic support for agencies.
For the past six years as an independent strategist, I’ve worked with agency teams on pitches, campaigns and brand projects, sometimes adding senior capacity, sometimes leading the strategy. I know how agencies work, how fast the work has to move, and how to become part of a team from the first day.
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how I can help
- New business. Strategy support or strategy lead on pitches, from brief to deck and presentation.
- Campaign development. Creative briefs, strategic oversight of creative development, integrated communication and activation strategy, social and creative strategy.
- Brand strategy. Brand positioning and architecture, stakeholder interviews, workshops, and briefing for design agencies and creative teams.
- Social media strategy. Social strategy developed together with creative strategy.
- Cultural research and insight. Cultural research, competitor analysis, semiotic mapping, social listening and insight development.
- Strategy training. Training sessions for agency strategy and creative teams.
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experience
Around ten years of strategic planning in agency environments, from international networks such as DDB and Havas to fast-paced independent agencies.
Sectors include FMCG, pharma, finance, retail and QSR, with a strong track record in new business.
Working style
Quick to adapt to new teams, comfortable leading or supporting, culturally open, and confident in front of a client.
Connect on LinkedIn →“I’ve had the pleasure of working with Kata on several brand and communication projects, and I highly recommend her. She brings vast experience and strong strategic skills, is reliable and flexible, and has a natural ability to integrate seamlessly into new teams. Her collaborative approach, adaptability, and dedication to delivering high-quality work make her a valuable partner. If you’re looking for someone with expertise and a positive attitude, she’s an excellent choice.”Brigi Csurgo · Chief Strategy Officer, Mito Creative · Recommendation on LinkedIn →